Google Unwraps Android 5.0 Lollipop

By November 14, 2014No Comments

By Jaime Nash

Google is aiming to be the Sultan of Sweet (design) with its universal visual language for users of the new Android 5. Lollipop user ANDROID-LOLLYPOP-290x175interface, visions of which began to emerge in early November under the company moniker Material Design.

Far more than simply added pixels, Material Design (formerly cross-platform design) synthesizes the rules and principles of good graphic design with the innovation of technology and science. It replaces KitKat.

Google’s goal with Lollipop:

• Create a visual language that represents a metaphor based on shared user experience
• Develop a single system to allow for a unified experience throughout Google’s platforms and devices
• The company’s desire to write The Bible on interactive design

Lollipop brings a raft of new features to Android devices, from a single typeface and specialized color pallet to greater sharing across devices. The design emphasizes flat elements and bold colors. Lollipop enables new uses of color (including full-bleed images) along with a modern, crisp and clean, cutting-edge graphic design. Think of the space within your Android devices not as flat lands but as small topographical environments and you get the picture.

And while Lollipop might have been created in service of consumers and customers, it is most certainly intended to assist designers to end poor designs that lead to confusing and products that are difficult to navigate.

Early press on Lollipop highlighted such non-visual improvements as greater battery life and a Screencasting feature that transmits your device’s screen to your TV via a Chromecast dongle.

Want more info? See for yourself at


JaimeNashHS2Jaime Nash
Art Director

The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?