Before you blame Hummingbird, Panda, Penguin or any other Google algo-critter for declines in your organic search traffic, here’s a checklist of other possible factors compiled by Acronym’s Winston Burton, VP of SEO, originally published by Search Engine Land.
Winston joined Acronym in 2014 with over ten years in search marketing. Prior to joining Acronym, Winston was the VP of SEO at Havas Media, one of the world’s top ten global ad agencies. He started the SEO practice for Havas and built the practice to include Clients such as Choice Hotels, Fidelity, Exxon, Volvo and Marc Jacobs to name a few. Winston spearheaded SEO strategy including content marketing, mobile, link building, and all technical areas of SEO. Winston’s career also included the SEO Manager role at Rosetta and time at Zeta Interactive.