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Paid Search

ArchivesPaid SearchSEO

Yahoo Dips Toes Into Alphabet Soup With Google Partnership

By Ilya Cherepakhin What a difference six months makes in the search business. Back in…
acadmin
acadminNovember 5, 2015
ArchivesPaid Search

Mining The Synergies Between Direct Response & Branding Campaigns

By George Gutierrez It's a common misconception that direct-response and branding campaigns operate in separate…
acadmin
acadminOctober 8, 2015
ArchivesMobilePaid Search

First Website Interstitials, Now Mobile App-Install Ads in Google Crosshairs

Not long after declaring that it would devalue, for search ranking purposes, website content that…
acadmin
acadminSeptember 10, 2015
ArchivesPaid SearchSEO

What’s Behind Google’s About-Face On Interstitials?

So Google has decided that interstitial ads aren’t such a great idea after all. After…
acadmin
acadminSeptember 10, 2015
ArchivesPaid Search

Driving Branded Traffic Effectively While Maximizing Clicks

By Maureen Anderson It’s the age-old question that every search marketer has heard from their…
acadmin
acadminAugust 27, 2015
ArchivesPaid Search

From BackRub To DoubleClick: Google’s Path To Digital Marketing Behemoth

By Acronym Staff When Google began life as an alternative search engine, its business, initially…
acadmin
acadminJuly 30, 2015
ArchivesPaid Search

Coping with the Consequences of Baidu’s Secure Search Rollout

By Sha Salim Introduction In 2011, in an effort it said was to protect the…
acadmin
acadminJuly 30, 2015
ArchivesPaid Search

Welcome Back, Yahoogle! Or was that… GooHoo?

By Sam Hollingsworth Never a dull moment in the search business. The pre-holiday Fourth of…
acadmin
acadminJuly 2, 2015
ArchivesPaid Search

Microsoft To Bing: You’ve Got AOL Search in 2016

By Nate Ford and Peter Semetis With this month’s announcement that Bing will begin powering…
acadmin
acadminJuly 2, 2015
ArchivesPaid Search

Retargeting Consumers In The ‘See’, ‘Think’ & ‘Do’ Stages

By George Gutierrez Retargeting (or remarketing) is one of the most commonly used tactics for…
acadmin
acadminJune 18, 2015
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  • Who We Are
    • Our Culture
  • What We Do
    • Search, Media & Marketplaces
    • Analytics
    • Travel
  • Technology
  • News & Views
    • Blog & Views
    • Company News
    • Winning With Diverse Suppliers
  • Careers
  • Contact
    • Locations

 
The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?