NEW YORK, NY, July 9, 2014—Global search marketing agency Acronym today announced that it has been retained by apparel retailer New York & Co. to handle SEO and paid search activity.
“There are few more demanding search marketing challenges than online retailing,” said Michael Bruh, president and chief operating officer of Acronym. “Our experience in handling very complex organic and paid search campaigns for marketing leading companies and attention to Client service is the reason why this very successful brand selected us.”
New York & Company, Inc. is a leading specialty manufacturer and retailer of women’s fashion apparel and accessories, providing women with modern, wear to work solutions that are multi-functional at affordable prices. Incorporated in 1918 and public since 2004, its proprietary branded merchandise is sold exclusively through its national network of over 500 New York & Company retail stores, New York & Company outlet stores, and an E-commerce store.
Founded in 1995 by Anton Konikoff, Acronym is a global leader in intent-based digital marketing solutions blending technology and human ingenuity to help enterprise brands leverage customer intelligence to maximize ROI. Acronym’s intent-based solutions—including paid search, SEO, social media and digital analytics—create personalized experiences driving better results, incremental revenue and smarter marketing campaigns.
Acronym’s proprietary technology, Keyword Objects, is the first-of-its-kind business intelligence platform for search, built to aggregate, organize and analyze keyword data for what it really is: a rich source of unparalleled customer intelligence.
Headquartered on the 65th floor of New York City’s landmark Empire State Building, Acronym also has offices in London and Singapore to support EMEA and APAC markets, respectively. Acronym is anAdvertising Age Top 10 Search Agency for the last eight years, a 2012 Forrester Wave Search Agency and an Adobe Preferred Partner.
Acronym’s client base of Fortune 500 companies and leading enterprise brands includes SAP, Four Seasons Hotels & Resorts, Accenture, HSBC, Humana, Fairmont Hotels & Resorts and Wharton Executive Education and Executive MBA programs.
Michael Bruh, President & COO