AcroBabble – Going (Creatively) Digital – May 21, 2015

 In Archives, News

Going (Creatively) Digital

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Clockwork Orange Cloud: Malcolm McDowell Narrates For Adobe

Seeking to take the highbrow road in promoting its cloud services, Adobe has recruited British actor Malcolm McDowell—he of “A Clockwork Orange” and “The Artist” fame—to narrate marketing white papers, along with other actors. These promotional missives will be available in the form of podcasts that people can listen at their leisure, reports Digiday. The campaign breaks on Memorial Day on Bloomberg Radio, iTunes, SoundCloud and Spotify.

 

Candie’s Summer Sweet Spot Will Be Instagram And Little Else

Candie’s will rely heavily this summer on Instagram as it micro targets its audience in a campaign featuring LA fashion blogger Shea Marie, the head of parent Iconix Brand Group tells MediaPost’s MarketingDaily. The good news for magazines is that Candie’s will augment the digital effort with print ads in such titles as Teen Vogue and Us Weekly. Exposure on Twitter and Facebook will round out the retailer’s media plan.

 

When You Think Nordstrom You Think…Amazon?

Lots of technology investment spending, growing sales and minimal profits. That’s what Amazon and Nordstrom have in common, according to a profile in FORTUNE magazine. The retailer now gets 20% of its sales from e-commerce, up from 13% just two years ago. Its marketing rack development includes updating its mobile shopping app by adding location-based features, as well as integrating its loyalty rewards program to make it easier for customers to redeem awards from mobile devices.

 

T-Mobile Shows How Not To Target A Competitor Using Twitter

T-Mobile must have figured: What could possibly go wrong with a hashtag (#NeverSettleforVerizon) that aimed to denigrate its larger nemesis? Well, lots of things, judging from negative comments many Twitter users have expressed about the $200,000 campaign, reports Mashable. Depending on your point of view, it’s an example of either think twice before going negative on a competitor using social media, or no PR is bad PR if it gets you lots of attention (like this article).

 

C-Suite Moves:

Kevin A. Cavanaugh to King & Spalding as Chief Marketing Officer, from The Helmsley Charitable Trust, where he was Director of Communications and Public Affairs.

Thomas Been to Chief Marketing Officer of TIBCO Software, where he had been VP, Product Marketing.

Jason West to McIlhenny Company as Chief Marketing Officer, from Heinz North America, where he had been Chief Marketing Officer.

Brad Woods to VIZ Media as Chief Marketing Officer, from DreamWorks Animation, where he was Senior Vice President.

Alan H. Shaw to EVP and Chief Marketing Officer of Norfolk Southern Corp., where he had been VP, Intermodal Operations.

Robert Chatwani to Teespring as Chief Revenue and Marketing Officer, from eBay North America, where he had been Chief Marketing Officer.

Jeremy Foster to NoteVault as Chief Marketing Officer, from Ericsson, where he had led group level initiatives.

Kelli Annequin to Convergex as Chief Marketing Officer, from Jane Street, where she was the head of marketing.

Chris Cavanaugh to Freeman as Chief Marketing Officer, from sister company FreemanXP, where he was EVP, Brand Strategy & Business Insights.