AcroBabble – Going (Creatively) Digital – March 26, 2015

 In Archives, News

Going (Creatively) Digitalacrobabble-295x175

Taco Bell Seeks ‘Breakfast Defectors’

 English muffin, meet Biscuit Taco. It’s part of Taco Bell’s “new generation” of breakfast fair promoted in a new campaign from Deutsch LA, per Digiday. With regard to the lowly English muffin, “We are taking aim at the category of breakfast sandwiches and poking fun at the convention,” said Tracee Larocca, VP of advertising at Taco Bell.
Benjamin Moore’s Big Box Attack

If you buy paint at Home Depot or Lowe’s, you are the target of a new campaign for Benjamin Moore. Themed “Feats of Can,” CMO Ron Schuller said it will educate consumers on the different qualities of the paints and signal that the paint company can support upcoming spring projects, Advertising Age reports. A later phase of the campaign from The Martin Agency will poke fun at the competency of big-box-store staffers.

 

Fun Medical Codes from UnitedHealthcare

The Minneapolis StarTribune reports how UnitedHealthcare takes medical codes to task in a humorous new campaign developed by Leo Burnett that includes a commercial in which a middle-aged couple is injured while re-enacting a scene from the 1980s movie “Dirty ­Dancing.” “There are some pretty funny ones,” CMO Andrew Mackenzie said of the medical codes. “There’s an opportunity there to take something that seems ordinary in a complex system with thousands and thousands of medical codes, and bring some humor to it that people could relate to.”

Why Did the Chicken Go on the Road?

To promote Burger King’s Chicken Fries, of course. Seriously, the fast feeder is taking a live hen named Gloria on a national tour of select BK locations. Once there, the bird’s choice of two feeding bowls will determine whether Chicken Fries will be served at that location for one day. The campaign from David, an affiliate of Ogilvy & Mather, has taken flight accompanied by such hashtags as #RandomGloria and #ChickenFries, ADWEEK reports.

 

C-Suite Moves:

Former NBCUniversal executive Sharon Otterman has been named EVP, Chief Marketing Officer of Madison Square Garden Company. Otterman, who was SVP/CMO of MSNBC and NBC News, had been at NBCUniversal for six years.

Online marketplace provider IronPlanet hired Susan Stillings as the company’s new CMO. She has held positions with various international consultancies, including Ogilvy Asia Pacific, Edelman, Teneo Strategy, Brunswick Group and Joele Frank.

Aergen Management Services recently made several senior appointments, including Michael Barry as Chief Marketing Officer. His most recent position was with DAE Capital.

Red Robin Gourmet Burgers appointed Lee Dolan SVP, Chief Marketing Officer. He most recently was VP of Brand Marketing for outdoor recreation retailer Cabela’s.

YipTV, a startup in the Internet-enabled TV revolution, has tapped Ian Wismann as Chief Marketing Officer ahead of its upcoming launch. Prior to YipTV, he was the head of marketing at advertising monitoring firm Competitrack.

Data protection/governance firm Druva expanded its executive team with the appointment of Chief Marketing Officer Wynn White. He joins Druva after three years as VP, Marketing at Birst.