AcroBabble – Going (Creatively) Digital – March 12, 2015

 In Archives, News

Going (Creatively) Digital 

Chuck Taylor sneakers from Converse Inc. launched a new campaign in Boston and nine other cities showcasing how theacrobabble-295x175 Chucks worn by creative types and regular customers became a medium for self-expression, reports The Boston Globe. “We felt it was a really great time to be celebrating the Chuck Taylor,” said Ian Stewart, VP, Global Marketing at Converse. “It’s something we haven’t done in a long time, if ever, at this scale.”

In its bid to bulk up following last year’s bankruptcy, sandwich chain Quiznos is tossing TV ads in favor of a mix of legacy and new media, assisted with the latter by TubeMogul. “Our advertising budget is kind of split between print media and digital, with a higher weight on digital advertising,” Tim Kraus, the director of interactive and innovation at Quiznos, told Entrepreneur. “Within that, probably our primary focus is on video.”

Cadlliac Chief Marketing Officer Uwe Ellinghaus has overseen dramatic changes in the luxury automaker’s operations after taking over just over a year ago. Advertising Age reports that on the marketing side, new efforts encompass

print, digital, social media and TV, including four spots on the Academy Awards.

Avery Baker, Chief Branding Officer and Chief Marketing Officer of Tommy Hilfiger, explains the company’s ambitions to export its preppy vision of Americana—full of plaid and cozy sweaters—to the rest of the world in an interview with ADWEEK. The brand recently signed tennis star Rafael Nadal as brand ambassador.

C-Suite Moves:

Open source database provider MongoDB appointed Meagen Eisenberg CMO.

She joins the company from DocuSign, where she was VP of Customer Acquisition and Marketing.

Randy Wootton joined artificial intelligence advertising and marketing solutions company Rocket Fuel as the company’s first Chief Revenue Officer. He most recently was VP of Customer Success Products at Salesforce.

Aldera, a provider of core administration and private portal solutions for healthcare payers, hired Kim Rosengren as CMO. She most recently was VP, Marketing at Matrix Medical Network.

International Data Group named Josh London to the newly created position of CMO for IDG Communications. Previously, he was founder and managing partner of marketing/management consultancy Salt Island Ventures.

Small-business tech firm GoDaddy appointed Barb Rechterman Chief Customer Officer. Replacing her as CMO is Phil Bienert, who has been the company’s EVP of Digital Commerce for the past two years.