AcroBabble – Going (Creatively) Digital – February 12, 2015

By February 11, 2015No Comments

Going (Creatively) Digital

For Super Bowl fans who were trapped in a cave and denied access to the Big Game, Nationwide’s buzz-kill ad about child safetyacrobabble-295x175 was designed to be an intervention. So says CMO Matt Jauchius of the Make Safety Happen campaign.

Wells Fargo serves about one-third of the U.S. market and is eying the 50% threshold. Its new total market approach to advertising is designed with that goal in mind, says CMO Jamie Moldafsky.

Everything old is new again for American Express, whose new Apple Pay campaign features Jerry Seinfeld, Tina Fey and other notables. “We leveraged the heritage of our iconic imagery with some of our most notable members,” said Allison Silver, VP, Marketing.

C-Suite Moves:

Beverage marketer Talking Rain hires John Peirano as CMO. Prior to Talking Rain, he was Senior Vice President of Marketing for Muscle Milk/CytoSport.

Benjamin Karsch joins Revlon as EVP, CMO, for Revlon Consumer. He most recently was CMO at Cigna, where he shifted the company’s U.S. health insurance business from BtoB to consumer-centric.

Gary Bales, Chief Concept Officer for food service provider FOCUS Brands, has been promoted to Chief Marketing and Strategy Officer and will lead consumer insights and brand strategy.

Market intelligence provider InsideView taps Tracy Eiler as CMO. A veteran of Business Objects, Postini, MarkLogic and Cloud9, she most recently ran her own marketing consulting firm.

Central Pacific Bank promotes Lee Moriwaki to Executive Vice President and Chief Information Officer. He is responsible for the company-wide strategic direction and management of technology and bank operations.

The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?