Going (Creatively) Digital
Bud Light Foments Interest in Whatever, USA Via Social Media
Bud Light is taking to social media in a big way to recruit attendees for the reprise of last year’s Whatever, USA event wherein about 1,000 people won the right to party in Colorado. The location of this year’s late May event hasn’t been revealed—something that will keep many communities on edge given the experience of Crested Butte last year. “There’s a lot of synergies between the Tinder audience and the audience we’re looking for,” Hugh Cullman, director of marketing for Bud Light, told ADWEEK.
Domino’s Menu of Ordering Platforms Give it Lots of Customer Intel
So Domino’s is now an e-commerce company that happens to sell pizza. So says Dennis Maloney, VP, Multimedia Marketing. He tells Digiday that because the company’s customers can order across a variety of digital platforms (now including via a Samsung TV), it can better track them and their eating and spending habits. This enables it to customize loyalty programs and ad targeting, among other things.
See the Top Ranked Luxury Brand Digital Projects in the First Quarter
From Giorgio Armani to BMW, Dior to Fabergé. These and six other digital advertising projects for luxury brands were ranked the 10 best in the first quarter of 2015 by LuxuryDaily. For Fabergé it was an augmented reality window display that drew praise. New York’s Bergdorf Goodman debuted its BFX e-commerce platform that enables shoppers from more than 100 countries to shop its merchandise.
MasterCard: Still Priceless After All These Years
Advertising Age unveiled its new Marketer’s Playbook video series with a look at MasterCard’s “Priceless” campaign, which is going strong after more than a decade. The company plans to expand “Priceless” in the nine areas of interest it focuses on, including sports, entertainment and travel, as well as the four core “Priceless” campaigns now running: “Cities,” “Surprises,” “Causes,” and “Perks.”
Borderfree, a market leader in international cross-border ecommerce solutions, hired Jonathan Kapplow as Chief Marketing Officer. He comes to Borderfree from ShopRunner, where he was CMO.
Analog chip industry veteran Dan Christman joined ESS Technology as Vice President and Chief Marketing Officer. Most recently, he served as the Vice President and General Manager of the Human Interface Business Unit.
Internet of Things platform provider Ayla Networks tapped Wendy Toth, formerly Chief Marketing Officer of Echelon Corp., as its new Vice President of Marketing.
Jamie Elgie is the new Chief Marketing Officer of weBoost (formerly Wilson Electronics). He most recently served as Senior Director, Digital Marketing and Customer Service, at Belkin International.
CloudPassage selected Mitch Bishop as its Chief Marketing Officer. Before joining CloudPassage, Bishop was CMO at Moovweb.
Amy Millard joined SaaS solutions provider Mindjet as Chief Marketing Officer. Previously, she was VP of Marketing at Support.com.
Todd Williams joined TRC Companies as Chief Marketing Officer. Prior to joining TRC, Williams was EVP of Strategy Development for Cardno Limited.
Data protection and governance provider Druva expanded its executive team with the appointment of Wynn White as Chief Marketing Officer. He joins Druva after three years as VP, Marketing at Birst.