Welcome to Tech Marketing News
Your one stop publication for all things digital: search, social, analytics, and content marketing.
It’s been a while again since you last received a newsletter from Acronym. And it’s been a lot longer since you received an Acronym newsletter from me. After venturing into the world of publishing five years ago, I’ve returned home to my office at Acronym’s HQ on the 65th floor of the Empire State Building. I’m absolutely delighted to back with my old team and even more delighted to be developing this new publishing platform. We have some great content coming up over the next few months.
Starting next month we’ll be launching a new video feature which we fondly refer to as “Live On 65” (because it’s live and we’re on the 65th floor of the… Oh, I see, you get it already!) And the first guest to get it off the ground is genuinely an industry giant. But until it’s in the can, can’t say more.
There’s so much going at the moment. We commissioned a brand new paper with Forrester and we’re launching it with a live webinar hosted by ClickZ.com. I recently keynoted a conference in Hong Kong and I’m due to keynote again in Bangkok and Singapore before the end of the year, as well as a few gigs here in the US.
If you’re planning on attending SMX East, eMetrics, Pubcon this year, I’ll be there. I look forward to getting together with everyone at these industry events and pulling together even more great commentary and advice from the industry’s leading practitioners exclusively for Tech Marketing News [TMN].
But for now, be sure to forward this newsletter to all and everyone so that they can use it to subscribe to the all-new Tech Marketing News [TMN] for its upcoming official launch.
Love & Peace.
Mike is currently CMO & Managing Director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns.
Prior to joining Acronym Mike was global VP, Content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book “From Search To Social: Marketing To The Connected Consumer” to be published by Wiley later in 2014. He is chair of the SES advisory board and in March 2010 was elected to SEMPO’s board of directors.