SEO_295x175The job of an SEO has certainly evolved over time due to Google cracking down on spam techniques, the rise of mobile, changes in the SERPs and so on. But what does an SEO really do these days, and how has this role changed over the years? Acronym’s Winston Burton, VP of SEO, addresses changes in local results, the rise of social, mobile usage and links in an article originally published by Search Engine Land.