Despite the failure of audio platforms like Clubhouse to gain critical mass, audio continues to reign supreme via podcasts and it helps create immersive experiences, bringing virtual realms to life.
In fact, according to Meta’s latest research, in order to facilitate true-to-life AR and VR experiences, Meta is now developing spatial audio tools which respond to different environments as displayed within visuals.
Meta is focusing on the commonalities of sound that people expect to experience in certain environments, and how that can be translated into digital realms.
As explained by Meta:
“Whether it’s mingling at a party in the metaverse or watching a home movie in your living room through augmented reality (AR) glasses, acoustics play a role in how these moments will be experienced […] We envision a future where people can put on AR glasses and relive a holographic memory that looks and sounds the exact way they experienced it from their vantage point, or feel immersed by not just the graphics but also the sounds as they play games in a virtual world.”
This could mean the metaverse will be much more immersive, and could play a more significant role in the customer’s experience than you might initially expect.
Meta’s already factored this in, to at least some degree, with the first generation version of its Ray-Ban Stories glasses, which include open air speakers that deliver sound directly into your ears.
In fact, Meta is so committed to audio, the platform is making three new models for audio-visual understanding open to developers.
“These models, which focus on human speech and sounds in video, are designed to push us toward a more immersive reality at a faster rate.”
We will be watching to see how Meta builds its spatial audio tools to enhance its VR and AR systems. In the meantime, if you need assistance with your social media strategy, please contact us today. Our teams are here to help.