(NEW YORK, Sep 25’17) Since 2004, the industry’s finest have been stepping up on stage during New York’s bustling, annual Advertising Week to be recognized for outstanding work. The jury itself for the prestigious OMMA Awards is comprised of an array of advertising and marketing professionals representing some of the biggest agencies and brands worldwide. The competition is tough and so is the judging.
So, when Acronym was named as a winner in the Best Search Marketing category, you can bet there was one heck of a whoop went up from the winning team table. You see, an OMMA Award is not specifically a Search Award, it’s the longest established and most prestigious award for advertising and marketing agencies.
Each year a glitzy awards gala takes place with the best-of the-best vying for recognition. And what an interesting change of venue for this year’s awards. Held at The Cutting Room this year, a real rock music venue which has seen the likes of John Mayer, Lady Gaga, Sting, Sheryl Crow and even David Bowie graced the stage, the atmosphere was buzzing.
Acronym’s official title of the Award entry was: “Voice-Driven: Uncovering the secrets of Google’s “answer box” optimization.” We’ve done great deal of research into Voice Activated Queries (VAQs) and into best optimization techniques applied to actual people talking to Google, not typing into Google.
Our long-time client, Scotts Miracle-Gro® worked with Acronym to develop a strategy to detect data signals that identified certain terms as being more likely to come from customers using voice search. The strategy pays close attention to Google’s featured snippet and Answer Box — two components that enable matching results through voice-activated queries.
So, it’s a big thank you to Scotts MIRACLE-Gro® for working so closely with us researching and experimenting. And huge congratulations to the Acronym team who worked on the winning campaign.
We’re on a roll this year. Winners of 5 honors at THE DRUM Awards and winner of the industry-wide OMMA Award, with more to come. Looks like we’ll be seeing you at another awards event pretty soon. If not, we will keep busy inventing new methods that define what the Next Generation Search Agency (NGSA™) is expected to be. Not in the future. Clients expect the winning thinking today. Meeting their expectations is rewarding in itself.