If you’re looking to establish long-term relationships with your customers, tune in to SEMrush’s upcoming webinar, Understanding Intent: Stop Selling, Start Helping, with Acronym CMO Mike Grehan and eMetrics Summit Founder Jim Sterne.
Mike and Jim will discuss why the best advertising is emotional – not persuasive – and connects with consumers far earlier on the path to purchase. You’ll learn precisely how to identify and engage these consumers, as well as how to sustain the relationships. Hint: AI and machine learning are invaluable in helping map content to intent.
You’ll also have a chance to ask these industry heavyweights your own questions about brand building and making emotional connections.
It all takes place Wednesday, December 13 at 12 ET/9 PT.
Register for the event here.