The role and job of an SEO has changed significantly over the past decade. With SEO being more integrated into the website development process, the job of an SEO has shifted to cover a wider range of responsibilities. Which begs the question, is ‘SEO’ the right title anymore? Acronym VP of SEO Winston Burton discusses how the role has changed in an article originally published by SearchEngineLand.


The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?