Inside Acronym

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Meet Acronym’s Jonathan Cho

EVP, Agency Development

When did you join Acronym?

 I came aboard in August of 2014.

Where were you previously?

I was Managing Director, Head of Search and Social, at Mindshare, where I spent four years.

What were your responsibilities at Mindshare?

I oversaw a team of more than 100 digital marketing professionals across the United States in five major markets: New York, Los Angeles, Chicago, Atlanta and St. Louis.

What clients did you work with at Mindshare?

My major brand responsibilities included Unilever, LG, CVS, Jaguar, Land Rover, Kimberly Clark, John Deere and the US Marines.

What do you consider the most interesting aspect of digital advertising overall and the current state of search marketing?

One of the most compelling aspects of digital advertising today is the growing availability and complexity of consumer data. This intelligence gives marketers the ability to understand audience intent like never before, allowing us to build stronger connections with the consumer.

At the forefront of this intent-based intelligence has been Search Marketing, which is undergoing an evolution of its own. Although Tier 1 engines like Google are still the primary focus of SEM’s (and rightfully so), it has also become required that we also understand other channels like Social and Video, given that YouTube is the second-largest search engine.

What do you like to do best when you are not working?  

In my spare time, I dabble in a bit of photography. Living in a city like New York, there always seems to be something new and interesting to photograph.


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