Inside Acronym – September 10, 2015

 In Archives, Cool

Meet Acronym’s Jacqueline Chi

SEM Strategist

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When did you join Acronym?

I came aboard in March of this year, so I just hit my 6 month mark!

Where were you previously, what was your title and what clients did you work with?

I was a Search Associate at Carat, working on Pfizer pharmaceutical brands. Some of the brands I worked on were Relpax, Chantix and Xeljan. Sadly, I did not work on the “little blue pill”… I hope none of my workmates will ever need to get to know these brands, but if anyone happens to have a condition, I am more than happy to provide information. Prior to Carat, I worked at G2 as a Planner and was on the Waste Management, Aetna and New York City Dept. of Sanitation accounts.

What is your title at Acronym and which clients do you work for?

I’m an SEM Strategist working on Fairmont Hotels & Resorts and the Canadian Tourism Commission. With regard to the latter, you might call me a Canada expert.

What are your specific responsibilities?

Working as a team, we strive to create the optimal search experience in order to shorten the conversion path from a search ad to a booking or a site engagement

What do you consider the most interesting things you do at work?

Looking at beautiful photos and writing compelling ad copy.

What do you like to do best when you are not working?

Snowboarding, online shopping, and drawing.