Meet Acronym’s Michael Morris

PPC Strategist

When did you join Acronym?

I started in May of 2016.

What is your title at Acronym and which clients do you work for?

Strategist, PPC and I work for Denihan Hospitality Group, Iron Mountain, The Wallace Foundation, and Wharton Executive Education.

What are your specific responsibilities?

I develop and execute PPC strategy for my clients. My workday consists of the day-to-day management, optimization of client accounts and working with teammates to analyze and determine optimal recommendations for my clients.

What do you consider the most interesting things you do at work?

I think the daily communication with clients about projects, new technologies, strategy recommendations and performance analysis is most interesting about my workdays. These discussions are always unique, informative and beneficial to the account’s overall efficiency.

What do you like to do best when you are not working?

I enjoy the outdoors and sports. I play in recreational basketball and flag football leagues. I also enjoy traveling as much as possible.

You are going on vacation to a place where there is no Internet connection. What book or magazine would you bring with you?

I recently purchased Killing Reagan by Bill O’Reily and Martin Dugard. I have yet to open it so, for now, this would be my go-to.