Meet Acronym’s Josh Essig

PPC Analyst

When did you join Acronym?

I joined Acronym on March 1st of 2016.

What is your title at Acronym and which clients do you work for?

My title is PPC Analyst and I primarily work with Four Seasons Hotels & Resorts, but I also assist in display efforts across Acronym’s full client portfolio.

What are your specific responsibilities?

Paid search optimization and reporting for Four Seasons, which involves a great deal of creative and keyword analysis. As mentioned, I also assist Acronym’s lead Display Strategist, George Gutierrez, in optimizing and reporting on display initiatives.

What do you consider the most interesting things you do at work?

Merging and combining an analytical mindset with a creative mindset.

What do you like to do best when you are not working?

Sports is a big passion of mine.  I am a diehard Jets, Mets, Knicks, and Rangers fan, am very active in fantasy sports, and love discussing sports with others.  In my spare time, I enjoy going to the gym and trying all the unique cuisine that New York City’s various restaurants have to offer.

Current television shows that I’m invested in include Ray Donovan, Daredevil, The Americans, and The Strain. Also, while it was on, I was absolutely obsessed with LOST. Additionally, I’m an avid fan of superhero movies and comics from both Marvel and DC, and frequently attend the midnight premieres!