Inside Acronym – March 24, 2016
Meet Acronym’s Miranda Hermansson
When did you join Acronym?
I joined the company in May 2015.
Where were you previously, what was your title and what clients did you work with?
I worked in the online marketing department for a car rental company as a SEM Manager in Munich, Germany, for about four years. I was responsible for paid search for the U.S. market. A part of the U.S. car rental destinations were owned by franchisees in the U.S. with whom I worked.
What is your title at Acronym and which clients do you work for?
My title at is PPC Strategist and I work for our Client Four Seasons Hotels & Resorts.
What are your specific responsibilities?
My responsibilities include account optimizations, reporting, analysis and strategic recommendations. I’m also involved in the budget pacing and budget estimations.
In addition to those activities, I support client calls to provide account performance and details.
What do you consider the most interesting things you do at work?
To find strategic solutions based on data analysis I find very intriguing. What I really like with online marketing is how detailed you can measure your performance and that you see results immediately from your actions. Working in the travel industry is also very exciting and inspiring.
What do you like to do best when you are not working?
My recent passion is Yoga. I love the contrast between the hectic city life and the relaxing yoga studio. I also like to read, paint, travel and skiing. Since I’m still new to New York, I like to try new restaurants and explore new cuisines.