Meet Acronym’s Adam Gavriel

Digital Analytics Strategist

When did you join Acronym?

I started in August of 2015.

What is your title at Acronym and which clients do you work for?

My title is Digital Analytics Strategist. I work for most of our clients that have an analytics engagement with Acronym, such as Tiffany, Denihan, SAP, NASDAQ and New York & Company.


What are your specific responsibilities?

I help clients understand how they can make web analytics tools such as Adobe Analytics and Google Analytics work for them. It can range from walking them through how to use the tool, or educating them specific new features that one of the tools has launched. I use these same tools to deliver strategic insights to clients via recurring reporting and ad hoc requests.


What do you consider the most interesting things you do at work?

Something I really enjoy is being able to build dashboards for clients from the ground up. If I can automate it, that’s icing on the cake. Not necessarily for the ease of carrying out the report in the future, but for the challenge of figuring out how to make it work. Well, okay, a little bit of both!


What do you like to do best when you are not working?

If I’m not at work, chances are I’m watching hockey. Thankfully, the weather in the summer is nice enough to keep me distracted for the off-season.