Inside Acronym – February 25, 2016

 In Archives, Cool

Meet Acronym’s Gabriela Calogaro

PPC Analyst

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When did you join Acronym?

I started in late July of 2015.

Where were you previously, what was your title and what clients did you work with?

I was working at Baruch’s Center for Entrepreneurship as a Marketing Assistant where I managed their social media and email marketing. I was mostly marketing to students to share with them the resources the Center offered as well as spreading the word about upcoming events.

 What is your title at Acronym and which clients do you work for?

I’m a PPC Analyst and I work on Denihan Hospitality Group, Fairmont Hotels & Resorts and now The Wallace Foundation.

 What are your specific responsibilities?

I maintain and monitor the revenue generation, budget pacing, ROAS, impression share and other metrics across accounts. I also build out new campaigns and write ad copy per clients’ request.

 What do you consider the most interesting things you do at work?

I think testing out new initiatives such as GSP and YouTube campaigns are one of the most interesting things I do.

 What do you like to do best when you are not working?

When I’m not working I like to go to the gym and box. I also like trying out restaurants I’ve never been to.