Inside Acronym – February 11, 2016
Meet Acronym’s Yas Haque
When did you join Acronym?
I started on November 30th of 2015.
Where were you previously, what was your title and what clients did you work with?
I have 6 years of SEO and Social experience. Most recently I was an SEO strategist at Resolution Media, working across six consumer health brands and eight Rx brands for GlaxoSmithKline and Hiscox Insurance. I was also a Social Media and SEO Manager at SWELL (a creative agency focused on fashion, beauty and luxury brands) where I had the pleasure of working with Hermes, Kate Spade and Lancome.
What is your title at Acronym and which clients do you work for?
My title here is SEO Strategist. I work on Acronym’s travel accounts, which include Four Seasons Resorts & Hotels, Denihan, Viceroy and CTC.
What are your specific responsibilities?
My responsibilities include creating and executing strategies with the SEO team.
What do you consider the most interesting things you do at work?
I think the most interesting thing is being able to show the value of SEO. People are so used to instant gratification, but SEO is based on long-term results. So I love showing a client how SEO has driven their KPIs, and then you get that “aha!” moment from them. It’s pretty great to experience.
What do you like to do best when you are not working?
I went to film school, so I’m a huge film buff. I try to watch a new movie every week. I also love traveling, and am very proud to have seen most of Asia. My 10-year goal is to visit the remaining countries.