Meet Acronym’s Pedro Villalta

PPC Analyst

When did you join Acronym?

I joined Acronym on May 16th 2016.

What is your title at Acronym and which clients do you work for?

Currently, I am a PPC Analyst and the Clients my team works on are Denihan Hospitality Group Inc, Iron Mountain, The Wallace Foundation and Wharton Executive Education.

What are your specific responsibilities?

I am responsible for maintaining spend on accounts through pacing and implementing optimizations necessary to create the best performing accounts for our clients. I generally pull SQR’s and keyword reports for analysis. Then, I make recommendations based on my analysis of the accounts.

What do you consider the most interesting things you do at work?

I think the most interesting thing I do at work would be the ad copy creation. I love any opportunity I can flex my creativity brain power, especially with constraints that push me to attempt the most encaptivating ad in such a limited space.

What do you like to do best when you are not working?

When I’m not working, I like to go to the gym, take dance classes, do karaoke with friends, draw, or walk in the park for some fresh air. Right now, I am volunteering in CO*OP, a program that takes City University Graduates and builds up their professional career in tech, in conjunction with the Google Talent Match.

You are going on vacation to a place where there is no Internet connection. What book or magazine would you bring with you?

So for visualization purposes, I want to be in Bora Bora. Book wise, I’d like to bring Throne of The Crescent Moon by Saladin Ahmed. I feel that it would be the perfect book to disconnect and visualize a perfect fantasy.


The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?