Amplify_295x175In an era when content clearly is king for connecting with search users and their intent, it’s no longer about just being relevant. Your content must be useful as well. A best-practice laundry list of steps to achieve this includes setting goals, evaluating content with an eye toward discovering gaps, breaking down internal corporate silos and social media listening, as Acronym VP of SEO Winston Burton explains in an article originally published by SearchEngineLand.