The Forrester Wave for Search Marketing Agencies is out and…
In fact, The Forrester Wave™: Search Marketing Agencies, Q4 2017 report noted the 5 Strong Performers, including Acronym, offer a “competitive option.”
The report included an evaluation of the strengths and weaknesses of 12 vendors against 25 criteria in current offering, strategy and market presence.
Acronym scored the highest possible score in the following criteria:
· Account Management
· Global Execution
· And Performance.
“Acronym did well in this year’s study due to its ability to collaborate with other agencies and internal stakeholders,” the report said. “It also received high praise from client references for its account management…”
Forrester said in conducting this research it found search marketing agencies have reached what it called “full maturity” because they have mastered SEO and paid search.
“Every agency in this Forrester Wave demonstrated that they have a good framework or methodology in place to create a client’s SEO strategy and each agency uses proprietary or third-party tools that help automate SEO tasks like keyword research or site auditing,” the report said.
What’s more, Forrester said non-traditional search engine expertise and agency strategy are key differentiators among search marketing agencies.
These are two key Acronym attributes. In fact, the news from Forrester comes on the heels of awards from two industry bodies lauding Acronym’s work in voice-activated queries, proving Acronym’s understanding of modern end user interactions across mobile devices and digital assistants, such as Alexa, Siri, Cortana and Google Assistant, is quite advanced.
“Acronym is leading the next generation of search agencies because we’re not only becoming more AI- (or, more specifically at this point, machine-learning-) led, we’re broadening our service offerings to clients,” said CMO Mike Grehan. “We were pioneers in the first generation of search agencies specializing in SEO and paid search. Now, we are focused much more on understanding searcher intent and consumer behavior throughout their journeys. That means we’re well positioned to deliver in social, display, content, discovery and more. Simply put: The path to purchase is fragmented today – and brands need a Strong Performer to navigate.”