AcroBabble – Going (Creatively) Digital – September 8, 2016

 In Archives, News

Going (Creatively) Digital

Acrobabble_295x175

Welcome to ‘Acrobabble’ where we check-in with our team members to see what industry news piece that have made it onto their reading list.

Israel Barriga | Digital Marketing Director

More Advertisers Say They Are Buying Into Podcasts

I related this to our clients who work in very niche markets and we have talked about possibility of podcast advertising; especially clients who have tons of educational material.

Google Injects Machine Learning Into Analytics App

I love the ability to have analytics-on-the-go!  It’s faster and comes handy prior to meetings while helps getting more insights to optimize accounts.

Simon Dreyfuss | Manager, SEO

How Google May Respond To Reverse Engineering Of Spam Detection

Patents being bought show how Google continues to fight reverse engineering.  They say “spam” but my opinion they’ll be using this aspect of the algorithm for broader purposes. 

John Albin | Strategist, SEO

Tool – AnswerThePublic.com

This is a really great tool that harvests Google and Bing autocomplete data to suggest content ideas in a nifty data visualization format. Simply enter a seed keyword. Here is an example for “luxury hotel:” http://answerthepublic.com/seeds/476490