Going (Creatively) Digital
Welcome to ‘Acrobabble’ where we check-in with our team members to see what industry news piece that have made it onto their reading list.
Mary Sutter | Account Manager
WhatsApp’s new camera features ‘borrow’ from everyone’s favorite lender: Snapchat
Other platforms already include similar features include Instagram, Facebook Messenger and Twitter. Will this slow Snapchat’s growth? Or will people continue to use Snapchat for their “of the moment” posts? Time will tell…
Israel Barriga | Digital Marketing Director
Cross-Device Attribution Still Difficult for Marketers
Cross-device conversions are still headaches to deal with.
Ilya Cherepakhin | Executive Director, Paid Search
Google’s new smartphones are about Google, not Android
Google is capitalizing on its recent AI advances.
Ryan Pitcheralle | VP, Digital Center of Excellence
Google Patents Context Vectors To Improve Search
The patent tells us that a search engine that works well is one that provides a searcher with information in response to a query that is “comparatively close related”. That’s information that is exactly what has been sought, then information that is close to what has been sought and is still useful. It also tells us that what would be “contextually unrewarding” would be information that shares the word in a completely different and useless context related to the query. This is the type of stuff I read when I want to “chase the algorithm”.