Going (Creatively) Digital
Welcome to ‘Acrobabble’ where we check-in with our team members to see what industry news piece that have made it onto their reading list.
Mary Sutter | Account Manager
MLB playoffs are beyond competitive, especially with as much history making possibilities as the 2016 Postseason has! Feathers are bound to get a bit ruffled (pun intended)! Several Cleveland Indians players brilliantly responded to some “pregame comments” by Jose Bautista of the Toronto Blue Jays by a little humorous Twitter Trolling. Well played.
Janelle Olmer | Digital Analytics Manager
Adobe Analytics is releasing a lot of new features into Analysis Workspace today that help bring this UI up to speed with (and sometimes, surpass!) the features that are currently available in the traditional Reports & Analytics interface. This article goes into detail about some of the more useful elements of the Fall 2016 release that even causal analysts should be excited about! I easily see how we can use these new features to dive deeper into site performance & user intent questions, to tell a cohesive story about what is going on online.
Jonathan Cho | EVP, Head of Agency Development & Operations
After months of talks, Google is finally moving towards mobile-first indexing.
Jaime Nash | Creative Director
I’ve always said, I wish we had a way to measure the negative effects of banner ads in mobile. How many times have you clicked one accidently, and ended up on a new window? I wonder how it affects the brand.