Going (Creatively) Digital
Welcome to ‘Acrobabble’ where we check-in with our team members to see what industry news piece that have made it onto their reading list.
Mary Sutter | Account Manager
Keeping with the theme of baseball from last time, social was the big winner this week as the Cubs won World Series, ending their 108-year drought!
Jonathan Cho | EVP, Head of Agency Development & Operations
Despite news that Twitter is sunsetting Vine, they are still focused on increasing its share in what COO Adam Bain forecasts to be upwards of $10 billion.
Dentsu is planning on repaying $2.3 million USD to clients after admitting improper management of funds after an internal investigation. This all comes at a time when the media industry is under intense scrutiny for media rebates and an overall feeling of insufficient transparency for advertisers.
Jaime Nash | Creative Director
Notifications is needed in order to help us manage our work flow, but also need to not get in the way of our tasks. When it comes to notifications, like many things in the world of digital, usability is key. It needs to be useful, wanted, and unobtrusive.
I believe animation has been over done, especially with flash. Now that flash is over and people are really focusing on user experience as a whole, I truly believe that minimal animation could be extremely helpful where it’s not just the flashy element, but rather a useful interested part of UX.