AcroBabble – Going (Creatively) Digital – April 20, 2017
Google now allows you to submit URLs directly to their index via search results page. By searching “Submit URL to Google,” Google will present a box at the top of the results page, letting you submit a URL. Any URL can be proposed to the Google index, then Google will assess and decide whether to index the URL and list it in the search results.
Google Announces Similar Items Schema for Image Search on Mobile
Google’s image search results, both on mobile web and Android Search app, now reveal “similar items.” Schema.org product metadata and Schema.org product markup must be used in order to solidify whether products are eligible for integration in the results. This schema was established last year, but went unannounced.
Facebook Adds New Estimated Daily Results Report, Upgrades Delivery Insights
Facebook revealed new Estimated Daily Results, and Delivery Insight upgrades. The developments assist in planning and help to resolve overlapping audiences or frequency issues on Auction Metrics. Estimated Daily Results is a smart estimating tool within Ad Sets, providing advertisers estimated daily results across a slew of metrics: conversions, bid amounts, etc. The Delivery Insights dashboard upgrade will show auction overlap across audiences and the impact on spend. An Audience Saturation metric shows how frequency impacts campaigns and cost per result.
Facebook Adds Email Signup & Page Like Call-to-Action Buttons to Instant Articles
Facebook is adding publishing tools to enable a better opportunity to convert Facebook’s audience into the publisher’s own. Facebook will launch call-to-action buttons to Instant Articles in order to get people to sign up for a publisher’s newsletter or like its Facebook.
Snapchat Will Tell Brands How Many People Saw Their Ads, Then Visited Their Stores, Restaurants
After Facebook started measuring the traffic its ads generate, Snapchat is launching its own online-to-offline measurement, enabling marketers to send people from Snapchat to stores. 7-Eleven and Wendy’s were among the initial brands to test Snap to Store, tracking the amount of people using Snapchat in a physical location and how many of those people saw that brand’s ad on the mobile app. Snapchat can only see if someone visited a brand location if their location services are enabled while Snapchat is used in that store. The company is not tracking people’s location when the app is running in the background.