With social media platforms constantly adapting to privacy laws and regulations, keeping up with the latest changes and ensuring compliance can be a challenge for advertisers.

One such platform, META, has faced its share of legal controversies but still offers some level of advertising through a special ad category.

Acronym’s Director, Paid Social, Gellena Lukats’ POV on the limitations and benefits of this special ad category was featured in MarTech’s AdTech.

 
The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?