Meet Acronym’s Samantha Kretmar
Digital Analytics Strategist
When did you join Acronym?
I started here at Acronym in June of 2015.
Where were you previously and what was your title?
Prior to Acronym, I was working at Resolution Media, the social media arm of Omnicom. I worked on one of the leading national toy brands and my title was Social Media Coordinator.
What do you do for Acronym and which clients do you work for?
Here at Acronym I am focused on Social and Market Research. I have been assisting to help the agency develop business offerings around those core areas, which seek to connect the search and social landscapes in an innovative and data-driven capacity. I currently support clients including Ernst and Young, Four Seasons Resorts & Hotels, SAP, and Scotts Miracle Gro.
What do you consider the most interesting aspect of digital advertising overall and the current state of search marketing?
I think the rapid pace of change and evolution of marketing tools, platforms, and technologies represents the elements of digital advertising I find most fascinating. Also, despite this constant innovation and development, traditional media theories still ring true and watching these age-old notions intermingle with the latest in digital technology presents a constant source of intrigue.
What do you like to do best when you are not working?
I really love all things culture, so when I am not working I’m usually enjoying some kind of art, fashion, food, or travel.