Inside Acronym – February 26, 2015
Meet Acronym’s George Gutierrez
Digital Display Strategist, PPC
I joined Acronym in December 2014.
Where were you previously?
I was at MEC, where my title was Senior Associate, Digital, on the AT&T – Business Solutions account.
What were your responsibilities at MEC?
I was extensively involved in client management, strategy development, planning, buying, negotiating, creative consultancy, trafficking, performance monitoring, reporting, optimization, research, business pitches, POV development and Social Media ad copy and content creation.
What clients did you work with?
I worked on AT&T, Travel Channel, National Geographic, Smashburger, Sara Lee, Delivery.com, Clarks, Creative Recreation, Blue Cross Blue Shield, Univision, beIN Sports and a many others.
What do you consider the most interesting aspect of digital advertising overall and the current state of search marketing?
I am a huge proponent of innovation and staying ahead of the curve. As the digital landscape continuously evolves, I am always seeking ways to leverage new ideas—on both the technical and creative side of Display and also within rapidly evolving channels such as mobile and social—to help guide client initiatives and success.
What do you like to do best when you are not working?
I am a huge basketball fan. Though my best playing days are behind me, I still participate in pick-up games at a local gym on a weekly basis and coach youth basketball on the weekends. I believe that sports are a great tool for instilling essential values—such as teamwork, discipline/responsibility, grace/professionalism—that help in building high character.