Acronym Named Wolters Kluwer’s Digital Agency of Record (AOR)

Global Services Provider Chooses Acronym for Marketing Function Consolidation and Digital Transformation Leadership

NEW YORK, NY – August 1, 2023 — Acronym, a leading global digital marketing agency for over a quarter-century, has been chosen as Wolters Kluwer’s Digital Agency of Record (AOR). Acronym will serve as Wolters Kluwer’s global partner to evolve the business and realize streamlined digital marketing efforts and scalable results.

After an extensive, globally competitive bid process, Acronym stood out for several reasons. Our decades of experience with similar-sized clients have uniquely positioned us to navigate complex, layered organizations effectively. Additionally, our refined approach to marketing and media investments aligns seamlessly with Wolters Kluwer’s goals to synchronize marketing efforts.

Wolters Kluwer faced several challenges in its global marketing efforts. Working with over 30 marketing agencies worldwide led to disjointed campaigns and numerous inefficiencies. Acronym will enable the client to eliminate fragmentation and address business complexity, accelerating its ability to glean insights, optimize, and scale efforts.

Acronym will partner with Wolters Kluwer in critical areas to help them organize teams and workflows to achieve optimal efficiency in digital marketing while ensuring a consistent and effective approach. Working with all Business Units, Acronym’s consolidated media approach will ensure targeted results to enhance impact across channels. The global effort includes localization and deployment in language across 27 countries and 20 languages.

“Our collaboration with Wolters Kluwer is a natural fit. Acronym’s extensive experience with complex global clients uniquely positions us to optimize WK’s digital presence. We’re confident that our strategic approach will deliver exceptional value, and we look forward to driving impactful results together,” said Dave Rollo, CEO of Acronym.

Our comprehensive audience-first precision media approach will begin with search engine marketing and video and display ad media, supporting the alignment of Wolters Kluwer’s global corporate brand communications across geographies and specific business units through divisional product marketing efforts.

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Acronym is proud to be an NGLCC-certified LGBTBE.