The Acronym leadership team brings together a tightly-knit group of experienced media and technology executives with broad experience across industries and verticals.
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Top Trends Impacting Your Business & Acronym News
Your data tells a story that has the potential to transform your business – but first you have to figure out what it’s telling you. And that’s in part why the beginning of the year is a great time to ensure you have the right tools in place to listen and learn. We asked our … Continue reading “Is your analytics practice ready for 2018? This 7-step checklist can help…”
In March 2017, Amazon Advertising Platform pulled a surprise upset, beating out Google’s DoubleClick Bid Manager as the most-used DSP with 40% of all brand and agency respondents saying they used it, per a study from analytics firm Advertiser Perceptions. And while reports acknowledge Amazon’s $1 to $2 billion in ad revenue in 2017 is modest compared … Continue reading “Should Google be scared of Amazon?”
Our very own Mike Grehan sits down for a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers.