The Acronym leadership team brings together a tightly knit group of experienced media and technology executives with broad experience across industries and verticals.

Anton Konikoff – Founder & Global CEO
Anton KonikoffFounder & Global CEO
Mike Grehan – CMO & Managing Partner
Mike GrehanCMO & Managing Director
Farah Sadiq – General Manager, Acronym Europe
Farah SadiqGeneral Manager, Acronym Europe
David Shen – General Manager, Acronym Asia
David ShenGeneral Manager, Acronym Asia
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Dave RolloChief Strategy Officer
David Sprinkle – Chief Analytics Officer
David SprinkleChief Analytics Officer
Kristen Gonzalez – EVP, Global Operations
Kristen GonzalezEVP, Global Operations
Jonathan Cho – EVP, Agency Devvelopment
Jonathan ChoEVP, Agency Development
Rebecca Kaplan – EVP, Client Services
Rebecca KaplanEVP, Client Services
John Peter Spear – EVP Product Development
John Peter SpearEVP, Product Development
Stephanie Hart – VP, Client Development
Stephanie HartVP, Client Development
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Maureen AndersonVP, Client Services
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Janelle OlmerDirector, Digital Analytics
Winston Burton – VP SEO
Winston BurtonVP, SEO
Ryan Pitcheralle – VP, Content Strategy, DCOE Lead
Ryan PitcheralleVP, Content Strategy, DCOE Lead
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Norma BerryVP, Travel
Gregg Manias – VP, Strategy
Gregg ManiasVP, Strategy
Illya Cherepakhin – VP, Media Operations
Ilya CherepakhinVP, Media Operations
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Courtney MorrellExecutive Director, Paid Media
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Tara PeitzerExecutive Director, Marketing

Top Trends Impacting Your Business & Acronym News

By David Sprinkle

Since the demand for analytics professionals outweighs the supply, this column outlines which roles are best kept in-house and which ones you should outsource. If you’ve ever had to hire people for your web analytics team, you’ve probably noticed it is far easier said than done. The fact is, in today’s market …

Our very own Mike Grehan sits down for a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers.