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Top Trends Impacting Your Business & Acronym News

Is your analytics practice ready for 2018? This 7-step checklist can help…

Your data tells a story that has the potential to transform your business – but first you have to figure out what it’s telling you. And that’s in part why the beginning of the year is a great time to ensure you have the right tools in place to listen and learn. We asked our … Continue reading “Is your analytics practice ready for 2018? This 7-step checklist can help…”

Should Google be scared of Amazon?

In March 2017, Amazon Advertising Platform pulled a surprise upset, beating out Google’s DoubleClick Bid Manager as the most-used DSP with 40% of all brand and agency respondents saying they used it, per a study from analytics firm Advertiser Perceptions. And while reports acknowledge Amazon’s $1 to $2 billion in ad revenue in 2017 is modest compared … Continue reading “Should Google be scared of Amazon?”

Watch Live on 65

Our very own Mike Grehan sits down for a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers.

Enjoy the view from 65

One of the coolest things about working at Acronym is that we’re smack, bang in the center of town on the 65th floor of the iconic Empire State Building.