Don’t Miss Out on Future Events!
Our inaugural event was a tremendous success! On October 18, 2024, we hosted “Winning the Attention War: From Distraction to Action” at our Empire State Building headquarters. This event brought together some of the brightest minds in media and marketing to explore strategies for capturing and maintaining audience attention in an increasingly distracted world.
Highlights from Our First Event
√ Keynote Speech: Kelly Leach, Chief Client Strategy Officer at Acronym, shared the “Top Five Things You Need to Know to Capture Attention.”
√ Truth in the Spotlight: Insights on the convergence of news and culture, emphasizing the value of a smart, engaged audience.
√ Brewing Bold Engagement: Showcasing how technology can measure emotional responses to ads.
√ The Art of Influence: Discussing how a major publication has become a cultural hub, making lifestyle advertising a smart investment.
√ From Trust to Action: Expanding a trusted brand beyond its traditional domain.
√ Brand Warfare / AI Panel: A dynamic discussion on the use of AI in marketing.
Join Us at the Next Persuasion Lab
In a world full of distractions, making every second count is crucial. Our Persuasion Lab events will continue to bring together leading minds to explore diverse aspects of the advertising and marketing landscape. By joining us, you’ll gain exclusive insights, innovative strategies, and the opportunity to network with industry leaders.
Stay Informed and Inspired
Excited about what you heard? Want to dive deeper into the insights shared? Sign up to receive updates about our upcoming events. Don’t miss out on the chance to stay ahead in the fast-paced world of media and marketing.
Keep Me Updated!
Stay tuned for more from our Persuasion Lab series. Let us know what you’d like to see next and be the first to hear about our future sessions. We look forward to keeping the momentum going and seeing you at our next event!








