Changes in Customer Behavior Cause Brands to Prioritize Performance Marketing.
As the pandemic continues to induce customers to migrate from in-person to online buying, brands need to give performance marketing a boost in the mix.
In our latest State of Marketing Series, learn what C-suite executives have to say about emerging trends in marketing, budgets, channels, challenges, and more.
Key findings include:
√ What tactics and trends drive the greatest boost to social media engagement?
√ How are C-suite leaders approaching budget allocation in performance marketing?
√ How will marketing leaders optimize content delivery to mitigate the impact of the deprecation of cookies?