Frette Selects Acronym as Performance Marketing Agency Partner

Luxury Linens Brand Teams with Agency to Elevate Digital Marketing Efforts Across Paid Media and Social

NEW YORK, NY – May 15, 2023 — Acronym, the leading audience-first performance marketing agency, is pleased to announce it won the bid to lead performance marketing for Frette, the Italian luxury linens purveyor. Since 1860, Frette has been synonymous with exquisite textiles of unparalleled quality, crafted with a dedication to excellence in its bases of Monza and Milan, Italy. With this new partnership, Frette is set to amplify its digital presence and connect with a broader luxury audience. 

Acronym will spearhead Frette’s digital marketing initiatives, focusing on paid search and paid social media. By leveraging Acronym’s expertise in intent-based marketing, Frette aims to reach consumers at critical moments in their buying journey, fostering meaningful connections and driving conversions. 

Frette’s extensive product lineup includes over a dozen sheet sets, showcasing the brand’s mastery of diverse cotton weaves—from smooth sateen to crisp percale. The brand’s linens are frequently featured in the world’s most prestigious hotels, a testament to their unrivaled quality and timeless appeal. 

“We are honored to be chosen as Frette’s performance marketing partner,” said Dave Rollo, CEO of Acronym. “Frette’s rich heritage and unwavering commitment to luxury make them a standout in the linens industry. We look forward to collaborating with their team to craft digital experiences that resonate with their discerning clientele and drive meaningful business results.” 

The partnership is effective immediately, with the first initiatives set to launch June 1, 2023. 

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