The Opportunity

This is a hands-on role for someone who knows where the platforms are going next and wants to get there first. The Paid Search Manager will own paid search for travel and hospitality clients, using Google Ads, Microsoft Advertising, Performance Max, Demand Gen, and Smart Bidding to capture demand, improve booking performance, and identify what is actually driving results.

We are looking for born collaborators who can build clean account structures, manage automation with judgment, read performance, and recommend strategies that advance the client’s business goals instead of its vanity metrics. The ideal candidate knows how to spot meaningful trends and communicate them in a clear, jargon-free way.

The Paid Search Manager will work closely with our VP of Performance Media and collaborate with our analytics, planning, paid social, and programmatic teams. The winning candidate will use strategy, execution, and optimization to strengthen brand visibility, improve efficiency, and support both immediate booking needs and long-term revenue growth. Weekly client calls, monthly reporting, and QBRs are part of the job, so candidates should be comfortable translating performance metrics into persuasive recommendations.

What we offer is a chance to learn from a seasoned performance leader and build expertise across disciplines with a close-knit team that’s helping top hospitality brands create a bridge to the future of growth marketing.

About Veridian

Veridian is the travel-hospitality arm of Acronym, an independent media agency with more than 30 years of experience in search, performance media, analytics, SEO, and integrated digital marketing. Acronym was doing search marketing before Google existed and we’ve continued to lead the way.

Veridian was born from a recognition that every unbooked room, ticket, or table is a missed opportunity. We specialize in helping clients in hospitality and related fields maximize the value of these expiring assets. This requires agile thinking and quick response, taking advantage of every shift in the marketplace. Nothing we do is set-and-forget. Everything we achieve is the result of AI automation that’s intelligently guided by human experts.

Veridian doesn’t just look at the metrics but the client’s larger brand and business goals. Our leadership comes out of hospitality operations, which means we don’t just know the client culture: we understand what matters most to guests, to operators, and to companies that are seeking new and more efficient ways to build their global portfolios.

Working at Veridian means being part of a team that’s allergic to buzzwords and silo-free. Our team members are encouraged to think beyond the narrow scope of their expertise and understand how paid media, search, SEO/GEO, social, programmatic, analytics, and revenue planning can work together to improve performance. Curiosity is welcomed and rewarded. Innovation is expected. It’s what our clients deserve. It’s why we’re here.

If this is what you’ve got to offer, we definitely want to hear from you.

Responsibilities

• • Own end-to-end paid search strategy and execution for travel and hospitality clients
  • Manage search engine media globally to support revenue growth, efficiency, and brand presence
  • Leverage all campaign types and the latest best practices: Brand search, Non-brand search, Performance Max, Demand Gen, YouTube, and Display
  • Structure accounts to reflect traveler intent, seasonality, and destination-based demand
  • Maintain strong branded presence in competitive search environments, including OTA pressure
  • Monitor and optimize CPC, CTR, CVR, CPA/ROAS, and Impression Share
  • Make informed trade-offs between efficiency and scale based on performance and client priorities
  • Plan, execute, and evaluate structured tests across bidding, coverage, creative, and account structure
  • Analyze MoM and YoY performance trends and explain what changed, why it changed, and recommended actions
  • Support monthly reporting and quarterly business reviews with clear performance narratives
  • Collaborate with Paid Social, Programmatic, Analytics, and Planning teams on integrated strategies
  • Coordinate paid search creative refreshes based on performance insights
  • Ensure high QA standards and adherence to Acronym paid search best practices

Qualifications

• • 3+ years of hands-on paid search (PPC/SEM) experience, preferably within an agency environment
  • Advanced proficiency in Google Ads (Search campaigns, keywords, ad copy, extensions, automated bidding)
  • Experience with Microsoft Advertising (Bing Ads)
  • Hands-on experience with Smart Bidding strategies (Target ROAS, Target CPA, Maximize Conversions)
  • Strong understanding of how machine learning performance is influenced by conversion quality, volume, and structure
  • Experience with Google Ads conversion tracking and GA4 imports
  • Solid understanding of attribution models and performance trade-offs
  • Ability to analyze performance data and translate insights into clear recommendations
  • Comfort presenting search performance and strategy in client meetings and QBRs
  • Strong written and verbal communication skills

Preferred Skills

• • Experience managing paid search programs for travel or hospitality brands
  • Familiarity with OTA competition, brand defense strategies, and destination-based intent
  • Experience operating in automation-heavy Google Ads account structures
  • Experience collaborating closely with analytics and planning teams
  • Advanced Excel or Google Sheets skills for analysis and reporting
  • Google Ads Search Certification

Compensation

US: USD 75,000–100,800 / year ($6,250–$8,400 / month)

Canada: CAD 66,000–86,400 / year (CAD 5,000–7,200 / month)

Equal Opportunity

We are an equal opportunity employer and do not discriminate based on race, color, religion, religious creed, sex, sexual orientation, gender, gender identity or expression, age, genetic information, medical condition, physical and/or mental disability (including HIV and AIDS), marital status, citizenship, ancestry, national origin, or military/veteran status, with respect to recruiting, hiring, promoting, and compensating their employees.

Interested? Apply directly through this posting, or send a note with your résumé and a recent paid search win you’re proud of. Tell us how you helped the client succeed.