NEW YORK, NY – May 2, 2023 – Acronym, the audience-first performance marketing agency, today announced it won the bid to lead performance marketing for the French silverware and tableware company, Christofle.
The awarded scope of work includes developing and leading a PPC and Social Media strategy to drive direct-to-consumer success across North America based on the agency’s audience-first approach to the buyer journey and the online channels that drive it. Acronym’s data-informed framework will help identify and connect with Christofle’s target customers based on their online behaviors and the neuromarketing triggers that drive purchase decisions.
“Acronym has had significant success working with luxury brands and we are excited to help take a fantastic legacy luxury brand like Christofle to the next level by introducing them to new customers in the U.S. and Canada,” said Dave Rollo, CEO of Acronym.
About Christofle
Christofle is a French silversmith’s house which embodies and celebrates the French tradition and art of living through unique know-how. Since 1830, Christofle has never ceased to reinvent itself by enhancing the most beautiful tables around the world, bringing an extra touch of soul to cutlery, decorative objects, jewelry and other exceptional accessories.
About Acronym
Established in 1995, Acronym is one of the world’s first and largest independent search and performance marketing agencies. Acronym manages campaigns across virtually every vertical, working in more than 70 countries and in dozens of languages. With offices in New York City, Toronto, London, Berlin, and Singapore, the agency has a true global reach. Acronym prides itself in its proven ability to lead clients to new levels of performance, turning insights into action and action into results. The team connects the dots between data, technology, and marketing to lower clients’ cost of acquisition, better engage with their customers, and achieve their most ambitious business goals. Learn more at: www.acronym.com.
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