Acronym Selected by Christofle to Drive DTC Growth in North America

The Agency will Lead Paid Search and Paid Social Media Marketing for Iconic French Silverware Brand

NEW YORK, NY – May 2, 2023 – Acronym, the audience-first performance marketing agency, today announced it won the bid to lead performance marketing for the French silverware and tableware company, Christofle.

The awarded scope of work includes developing and leading a PPC and Social Media strategy to drive direct-to-consumer success across North America based on the agency’s audience-first approach to the buyer journey and the online channels that drive it. Acronym’s data-informed framework will help identify and connect with Christofle’s target customers based on their online behaviors and the neuromarketing triggers that drive purchase decisions.

“Acronym has had significant success working with luxury brands and we are excited to help take a fantastic legacy luxury brand like Christofle to the next level by introducing them to new customers in the U.S. and Canada,” said Dave Rollo, CEO of Acronym.

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