NEW YORK, NY –May 2021 – Acronym, one of the world’s oldest and largest independent search and performance marketing agencies, today announced it was selected to lead Procore’s SEO strategy, expanding the agency’s construction industry experience.
The project includes improving Procore’s overall ranking and landing page quality through effective SEO best practices.
Acronym’s data-informed PPC framework will also identify Procore’s target searchers based on their online behaviors and segment search intelligence into buyer journey stages, enabling the agency to create personalized content that connects with each audience.
“Procore is an exciting new win for Acronym, as it furthers our expansion in the construction industry and creates new processes for Procore that will help the company expand its own operations,” said Acronym CEO David Rollo. “One of Procore’s long-term goals is to expand globally and laying a strong SEO foundation is a critical component of their growth strategy.”
Procore helps companies drastically increase project efficiency and accountability by streamlining and mobilizing project communications and documentation. This real-time data and accessibility minimizes costly risks and delays — ultimately boosting profits. Using its award-winning suite of project management tools, more than a million Procore users across the globe manage all types of construction projects including industrial plants, office buildings, apartment complexes, university campuses, retail centers, and more.
Established in 1995, Acronym is one of the world’s first and largest independent search and performance marketing agencies. Acronym manages campaigns across virtually every vertical, working in more than 70 countries and in dozens of languages. With offices in New York City, Toronto, London, Berlin, and Singapore, the agency has a true global reach. Acronym prides itself in its proven ability to lead clients to new levels of performance, turning insights into action and action into results. The team connects the dots between data, technology, and marketing to lower clients’ cost of acquisition, better engage with their customers, and achieve their most ambitious business goals. Learn more at: www.acronym.com.