Acronym Selected As Procore’s Global Search Partner

Agency Selected to Help Procore Expand into Global Markets Using Advanced International SEO Techniques and Customer Journey Mapping

NEW YORK, NY –May 2021 – Acronym, one of the world’s oldest and largest independent search and performance marketing agencies, today announced it was selected to lead Procore’s SEO strategy, expanding the agency’s construction industry experience.

The project includes improving Procore’s overall ranking and landing page quality through effective SEO best practices.

Acronym’s data-informed PPC framework will also identify Procore’s target searchers based on their online behaviors and segment search intelligence into buyer journey stages, enabling the agency to create personalized content that connects with each audience.

“Procore is an exciting new win for Acronym, as it furthers our expansion in the construction industry and creates new processes for Procore that will help the company expand its own operations,” said Acronym CEO David Rollo. “One of Procore’s long-term goals is to expand globally and laying a strong SEO foundation is a critical component of their growth strategy.”

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