Acronym Selected As Bath & Body Works’ Search And Performance Marketing Agency For Canada

The agency will lead SEO, PPC, Social, Programmatic, Analytics and Custom Technology Insights and Reporting

NEW YORK, NY –2021 – Acronym, one of the world’s first and largest independent search and performance marketing agencies, today announced it won the bid to lead Bath & Body Works’ Search and performance marketing in Canada. The agency has been leading performance marketing for the brand in the United States for five years.

The project includes developing a search strategy based on the agency’s holistic approach to the buyer journey and the paid and organic online channels that drive it. Using the agency’s data-informed PPC framework, Acronym will identify Bath & Body Works Canada’s target searchers based on their online behaviors and organize search intelligence into buyer journey stages, enabling the team to create personalized content that connects with each audience.

Acronym’s digital analytics, engineers and architects will also work with Bath & Body Works Canada’s stakeholders to design, deploy, maintain, and integrate best-in-class analytics infrastructure across all digital properties.

“Acronym has had significant success working with Bath & Body Works US, and we are excited to expand our service to loyal and new Bath & Body Works customers in Canada,” said Acronym CEO Dave Rollo. “This work will support the recent launch of Bath & Body Works Canada’s online store and will expand the company’s reach into untapped markets while increasing the sales volume of the Canadian personal care business.”

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