The Acronym leadership team brings together a tightly knit group of experienced media and technology executives with broad experience across industries and verticals.

1.-anton-konikoff-founder-_-chairman
Anton KonikoffFounder & Chairman
2.-dave-rollo-ceo
Dave RolloCEO
3.-mike-grehan-cmo-_-managing-director
Mike GrehanCMO & Managing Director
kristen-gonzalez-global-operations
Kristen GonzalezEVP, Global Operations
irwin-drucker-chief-diversity-officer-_-svp-strategic-relationships
Irwin DruckerChief People & Diversity Officer
stephanie-hart-evp-_-general-manager-digital-analytics
Stephanie HartEVP & General Manager, Analytics
farah-sadiq-evp-_-general-manager-international
Farah SadiqEVP & General Manager, International
john-peter-spear-evp-product-operations
John Peter SpearEVP, Technology & Product Operations
rebecca-kaplan-evp-client-services
Rebecca KaplanEVP, Client Services
gregg-manias-svp-performance-media
Gregg ManiasSVP, Performance Media
winston-burton-vp-seo
Winston BurtonSVP, SEO
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Jennifer Jones-MitchellSVP, Marketing & Communications
maureen-anderson-vp-client-services
Maureen AndersonVP, Client Strategy
norma-berry-vp-client-services
Norma BerryVP, Travel
ryan-pitcheralle-vp-content-strategy-dcoe-lead
Ryan PitcheralleVP, Content Strategy, DCOE Lead
pearlyn-kua-vp-asia-operations
Pearlyn KuaVP, Asia Operations
philip-lawrence
Phillip LawrenceVP, Analytics
hunter-pine
Hunter PineVP, Information Technology
janelle-olmer-executive-director-digital-analytics
Janelle OlmerExecutive Director, Digital Analytics
brian-ratzker-excutive-director-seo
Brian RatzkerExecutive Director, SEO
peter-semetis-executive-director-ppc
Peter SemetisExecutive Director, PPC
ulrich
Ulrich FrankeManaging Director, EMEA

With 120 of the industry’s most talented marketers, analysts, data scientists and technologists, Acronym works with established and global brands on highly complex search and digital marketing challenges to improve performance and genuinely impact the bottom line.

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Top Trends Impacting Your Business & Acronym News

The Importance of SEO In Your Performance Marketing Mix

Businesses had to adapt in 2020 to combat the pandemic, with many businesses shifting their online marketing and e-commerce strategies due to changes in consumer behavior. Will we see trends change again in 2021? In our latest episode of Acronym TV, we talked with Collin Colburn, Senior Analyst at Forrester, about the research they’ve been doing on the evolution of the search marketing industry into the performance marketing industry. Learn about the importance of SEO in your performance marketing mix.