"This agency was tackling search before Google even existed."
-Andrew McMains, Adweek

  • NYC.
  • London.
  • Singapore.
  • Beijing.
  • Toronto.


What is commonly known as search marketing on the world wide web, has expanded beyond the browser into the app economy where a new type of “suggested discovery” will occur based on digital assistant usage and behavior. As the “digital assistant” becomes the “information provider”, the industry will adapt to include content experience analysis across … Continue reading “Discovery”

Paid Media

Search may be at the core of what we do, but over the years we’ve learned so much about the integrated approach to connecting content with consumers from channel-to-channel, touch-point to touch-point. Really, you can’t say search without saying social. In fact, you can’t say search without saying display (particularly when it comes to retargeting). … Continue reading “Paid Media”


Our dedicated UX team, utilizes a combination of usability analysis via web analytics tools and applying technology such as Adobe Target and Optimizely for user experience testing. Experiences are mapped to consumer intent through our own technology and combined with Web Analytics tools to provide us with insights related to engagement. Starting with the most … Continue reading “Usability/UX”


  Analytics tools alone will not turn over the motor that turns prospects into customers. “There’s an old saying that if you can’t measure it, you can’t manage it. Acronym’s analytics practice helps our Clients better understand how people are using their sites, apps and devices to help turn data into insights and insights into … Continue reading “Analytics”


We built our consulting practice to help you build your ‘Search Center of Excellence’ to provide strategy, governance, education, analytics and technology. We help your teams build and scale a search and discovery framework to impact the entire customer life-cycle. Analyzing online intent gets you inside the minds of your customers. When you know how … Continue reading “Consulting”

Search Technology

  Search marketers have long mined keywords for consumer insight. The advent of secure search in 2014, however, meant Google encrypted search results. That, in turn, hid roughly 90% of organic data and eliminated insights into keyword value. It also hindered: Organic Keyword Conversion and Revenue Attribution Keyword-Specific Content Optimization and Creation And opportunities to … Continue reading “Search Technology”

Paid Search (PPC)

Look at your shoes. Each morning you think nothing of putting them on the correct feet and tying them up independently. It’s a simple, daily task; a necessity for anyone interested in walking in public (except surfers). Now think about the reports you need to run to understand your search campaign performance – compiling data … Continue reading “Paid Search (PPC)”

Organic Search (SEO)

  These are just a few of the algorithm updates SEOs have seen over the years, reflecting an evolution in search to mobile, voice and AI. That means a managed keyword approach to SEO is not nearly enough anymore. “ A search agency that just does search is like a blacksmith in this day and … Continue reading “Organic Search (SEO)”

Watch Live on 65

Our very own Mike Grehan sits down for a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers.