NEW YORK, NY –June 2021 – Acronym, one of the world’s first and largest independent search and performance marketing agencies, today announced it was selected as Huntington National Bank’s U.S. Search agency. The win marks an expansion in the agency’s extensive financial services industry experience.
The project includes developing a search strategy based on the agency’s holistic approach to the buyer journey and the paid and organic online channels that drive it. Using the agency’s data-informed PPC framework, Acronym will identify Huntington’s target searchers based on their online behaviors and organize search intelligence into buyer journey stages, enabling the agency to create personalized content that connects with each audience.
Acronym’s digital analytics and architects will also work with Huntington’s stakeholders to design, deploy, maintain, and integrate best-in-class analytics infrastructure across all digital properties. The agency is assisting Huntington National Bank’s team with the site migration of TCF Bank website domains, landing pages and content to ensure seamless transition and an optimized user experience for customers.
“We look forward to working with Huntington National Bank as they continue to serve their consumer and commercial customers in all areas of banking, finance and insurance,” said Acronym CEO Dave Rollo. “Huntington is a terrific company with an outstanding reputation and this scope of work not only expands Acronym’s financial services experience – it also allows us to combine a local and national approach that will help Huntington expand their reach across the country.”
About Huntington National Bank
Huntington is a full-service banking provider primarily operating across a seven-state banking franchise that spans Ohio, Illinois, Indiana, Kentucky, Michigan, Pennsylvania, and West Virginia. Huntington’s prides itself in its deep relationship-building capabilities to best meet each customer’s specific needs. The company serves its customers through a banking network of more than 800 full-service branches, including 11 private client group offices, and more than 1,300 ATM locations.
Established in 1995, Acronym is one of the world’s first and largest independent search and performance marketing agencies. Acronym manages campaigns across virtually every vertical, working in more than 70 countries and in dozens of languages. With offices in New York City, Toronto, London, Berlin, and Singapore, the agency has a true global reach. Acronym prides itself in its proven ability to lead clients to new levels of performance, turning insights into action and action into results. The team connects the dots between data, technology, and marketing to lower clients’ cost of acquisition, better engage with their customers, and achieve their most ambitious business goals. Learn more at: www.acronym.com.