Acronym Selected As Mavis Tire Express Search And Performance Marketing Agency

The Agency will lead SEO, PPC, Social, Analytics and Custom Technology Insights and Reporting

NEW YORK, NY –2021 – Acronym, one of the world’s first and largest independent search and performance marketing agencies, today announced it won the bid to lead Mavis Tire Express’ search and performance marketing efforts, including Mavis Discount Tire, Express Oil Change, Mavis Tire & Brakes and Tire Engineers.

The project includes developing a localized search strategy for Mavis’ more than 1,100 service centers across 27 states based on the agency’s holistic approach to the buyer journey and the paid and organic online channels that drive it.

Acronym’s data-informed PPC framework will also identify Mavis’ target searchers based on their online behaviors and will organize search intelligence into buyer journey stages, enabling the agency to create personalized content that connects with each audience. Acronym’s digital analytics and architects will also work with Mavis’ stakeholders to design, deploy, maintain, and integrate best-in-class analytics infrastructure across all digital properties.

“We are excited help Mavis connect with new customers,” said Acronym CEO Dave Rollo. “This work will leverage our deep understanding of local search for hundreds of Mavis’ retail outlets while expanding all of their brands’ reach into untapped markets and increasing the sales volume of their auto services business.”

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