NEW YORK, NY –2021 – Acronym, one of the world’s first and largest independent search and performance marketing agencies, today announced it won the bid to lead Mavis Tire Express’ search and performance marketing efforts, including Mavis Discount Tire, Express Oil Change, Mavis Tire & Brakes and Tire Engineers.
The project includes developing a localized search strategy for Mavis’ more than 1,100 service centers across 27 states based on the agency’s holistic approach to the buyer journey and the paid and organic online channels that drive it.
Acronym’s data-informed PPC framework will also identify Mavis’ target searchers based on their online behaviors and will organize search intelligence into buyer journey stages, enabling the agency to create personalized content that connects with each audience. Acronym’s digital analytics and architects will also work with Mavis’ stakeholders to design, deploy, maintain, and integrate best-in-class analytics infrastructure across all digital properties.
“We are excited help Mavis connect with new customers,” said Acronym CEO Dave Rollo. “This work will leverage our deep understanding of local search for hundreds of Mavis’ retail outlets while expanding all of their brands’ reach into untapped markets and increasing the sales volume of their auto services business.”
About Mavis Tire Express Services, Corp.
Mavis Tire Express Services, based in Millwood, New York, is one of the largest independent tire and service providers in the United States, with more than 1,100 service centers across 27 states. In addition to its core offering of tires from more than 20 major brands, Mavis offers a menu of repair and maintenance services including brakes, alignments, suspension, shocks, and exhaust. Mavis, which was founded in 1972 by Marion and Victor Sorbaro and has roots dating back to 1949, has a strong reputation for delivering best-in-class customer service and quality. For more information, visit www.mavistire.com.
About Acronym
Established in 1995, Acronym is one of the world’s first and largest independent search and performance marketing agencies. Acronym manages campaigns across virtually every vertical, working in more than 70 countries and in dozens of languages. With offices in New York City, Toronto, London, Berlin, and Singapore, the agency has a true global reach. Acronym prides itself in its proven ability to lead clients to new levels of performance, turning insights into action and action into results. The team connects the dots between data, technology, and marketing to lower clients’ cost of acquisition, better engage with their customers, and achieve their most ambitious business goals. Learn more at: www.acronym.com.
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