NEW YORK, NY –2021 – Acronym, one of the world’s first and largest independent search and performance marketing agencies, today announced it won the bid to lead Bath & Body Works’ Search and performance marketing in Canada. The agency has been leading performance marketing for the brand in the United States for five years.
The project includes developing a search strategy based on the agency’s holistic approach to the buyer journey and the paid and organic online channels that drive it. Using the agency’s data-informed PPC framework, Acronym will identify Bath & Body Works Canada’s target searchers based on their online behaviors and organize search intelligence into buyer journey stages, enabling the team to create personalized content that connects with each audience.
Acronym’s digital analytics, engineers and architects will also work with Bath & Body Works Canada’s stakeholders to design, deploy, maintain, and integrate best-in-class analytics infrastructure across all digital properties.
“Acronym has had significant success working with Bath & Body Works US, and we are excited to expand our service to loyal and new Bath & Body Works customers in Canada,” said Acronym CEO Dave Rollo. “This work will support the recent launch of Bath & Body Works Canada’s online store and will expand the company’s reach into untapped markets while increasing the sales volume of the Canadian personal care business.”
About Bath & Body Works
Bath & Body Works is one of the world’s leading specialty retailers offering a breadth of exclusive fragrances for the body and home, including the #1 selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. For more than 30 years, customers have looked to Bath & Body Works for quality, on-trend products and the newest, freshest fragrances. Today, these fragrant products can be purchased at more than 1,750 company-operated Bath & Body Works locations in the United States and Canada, and more than 300 international franchised locations, as well as on bathandbodyworks.com.
Established in 1995, Acronym is one of the world’s first and largest independent search and performance marketing agencies. Acronym manages campaigns across virtually every vertical, working in more than 70 countries and in dozens of languages. With offices in New York City, Toronto, London, Berlin, and Singapore, the agency has a true global reach. Acronym prides itself in its proven ability to lead clients to new levels of performance, turning insights into action and action into results. The team connects the dots between data, technology, and marketing to lower clients’ cost of acquisition, better engage with their customers, and achieve their most ambitious business goals. Learn more at: www.acronym.com.