WHO WE ARE.

Tackling Search before Google

Acronym was founded over two decades ago by Anton Konikoff, a Russian business student who became obsessed with how consumers would find companies on the Internet – and what that meant for marketers.

Then along came Google.

When we started out, our tagline was, Keyword=Customer, because keywords were the closest proxy for consumer intent in search. In fact, the name Acronym is itself a nod to keywords.

Acronym still believes search is the quintessential marketing channel because consumers use it to tell us precisely what they want. Now, however, it’s not just keywords, but data analysis and AI-based technologies, which allow us to understand consumer intent, personalize messaging and inform content strategies with in-house tools like Keyword Objects and ContentGo, and partnerships with leading analytics platforms. It’s Keywords to Customers.

Based on the 65th floor of the Empire State Building, Acronym is an award-winning global search marketing agency. We also have offices in London, Singapore and Toronto.

With a search first mentality across digital marketing, our passionate consulting team is hands-on to help conquer anything – whether it’s diving deep into data to help make the right decisions about the online path to purchase, or crafting a digital strategy and governance models, training internal stakeholders or even finding in-house digital marketing talent.​

Top Trends Impacting Your Business & Acronym News

The Importance of SEO In Your Performance Marketing Mix

Businesses had to adapt in 2020 to combat the pandemic, with many businesses shifting their online marketing and e-commerce strategies due to changes in consumer behavior. Will we see trends change again in 2021? In our latest episode of Acronym TV, we talked with Collin Colburn, Senior Analyst at Forrester, about the research they’ve been doing on the evolution of the search marketing industry into the performance marketing industry. Learn about the importance of SEO in your performance marketing mix.