Testing & Personalization
You’ve got good data. You’ve sliced it. You’ve diced it. You’ve gut checked it. You know what your site does well, and what needs improvement. You even have a pretty good idea how to fix it. You present it to the brass…and then: “Well, I don’t know…”
The fact is, even those of us who profess to be experts don’t truly know what your customers really want. The nice thing is, we don’t have to! That’s where testing comes in.
These days most organizations understand—at least theoretically—the value of A/B and multivariate testing. In this data-driven age, why not test website optimizations before rolling them out to everyone? But surprisingly few companies run effective testing programs. This is where Acronym can help.
The fact is, running a good testing program is hard work. Choosing a tool is only the first step. Sustained success requires organizational commitment, technical know-how, analytical insight, effective project management, and a cultivated internal narrative that incorporates each test into an ever-growing understanding of your customer.
And if you think that sounds hard, wait until you hear about personalization!
Acronym helps organizations at all levels of sophistication start, grow, and improve their conversion rate optimization programs. Landing page testing was actually one of the first offerings of our nascent analytics team, starting in 2006. Since then we’ve learned a lot—not just about how to execute individual test successfully but how to build on each success and nurture corporate cultures that spend less time arguing internally and more time listening to their customers.
As user experience practices usually involve a wider variety of stakeholders than analytics practices, and are often idiosyncratic to each organization, we emphatically invite you to contact us to discuss how we might be able to help with your specific needs. We don’t bite (unless you pay us to).
That being said, some of the areas where we can help include:
- Opportunity identification
- Persona development
- Test design
- Testing/personalization execution
- Reporting and communication
- Process consulting
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