Usability & UX
Our dedicated UX team, utilizes a combination of usability analysis via web analytics tools and applying technology such as Adobe Target and Optimizely for user experience testing. Experiences are mapped to consumer intent through our own technology and combined with Web Analytics tools to provide us with insights related to engagement. Starting with the most visited landing pages and the lowest performers, we evaluate barriers to conversion and relevancy to keyword and ad. We also deploy testing technology to perform A/B and multivariate testing in order to create dynamic landing pages, allowing for better targeting and improved performance.
We offer the services and support you need:
Top Trends Impacting Your Business & Acronym News
By David Sprinkle Since the demand for analytics professionals outweighs the supply, this column outlines which roles are best kept in-house and which ones you should outsource. If you’ve ever had to hire people for your web analytics team, you’ve probably noticed it is far easier said than done. The fact is, in today’s market … Continue reading “How to Staff Your Analytics Team”